Feminist academic organizations: Challenging sexism through collective mobilizing across research, support, and advocacy

This paper examines the establishment of a feminist academic organization, GENMAC (Gender, Markets, and Consumers; genmac.co), serving gender scholars in business schools related fields. In so doing, it builds on emerging literature organizations, as situated within organizational studies (FOS). Through case study by assessing reflections GENMAC's board members, we tell story emergence detail tensions organization encountered formally established itself confines school setting, patriarchal system, neoliberal university paradigm. We build FOS considering how our counters cultures heightened individualism collective action to challenge sexism through nexus research, support, advocacy pillars organization. demonstrate how, these actions, challenges hierarchies knowledge, prioritizes care support needed for day-to-day survival schools, spotlights structural inequalities injustices academy.